Design Parade Festival

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Special selections from AD Magazine for ZA’ART.

DESIGN, trends, furniture & social media

https://www.admagazine.fr/adactualites/article/design-parade-toulon-annees-1920-1930

Design Parade Toulon: the 1920s-1930s in the spotlight

As part of the Design Parade festival, the Villa Noailles Hors-les-Murs presents Interiors Modern at the Hôtel des Arts in Toulon. The opportunity to admire masterpieces from the Center Pompidou’s design collection in a colorful scenography by Joachim Jirou-Najou.

By Nicolas Milon

Retracing the adventure of modernity in France in the 1920s and 1930s through the revolution of domestic space, the Interiors Moderns exhibition explores the many facets of design emerging in the interwar years: its heritage from decorative arts, its articulation with the avant-gardes, its syncretic dimension involving all the dimensions of creation.

Rediscovering the 1920s-1930s

From the modern movement that accompanies industrial production processes and marks the birth of UAM to the replacement of the notion of decor by that of rationalized space, from the ocean liner aesthetics and the use of tubular steel to pieces of furniture.

Transformed into removable devices and the use of concrete in architectures open to the outside, the air and the light.

The architecture is transformed into an envelope where interior and exterior extend in the same spatial continuity.

The challenges of modernism

Joachim Jirou-Najou’s scenography brings together all the great names of modernity: Robert Mallet-Stevens, Le Corbusier , Charlotte Perriand, Sonia Delaunay, Pierre Chareau, Eileen Gray, who see themselves united by the same spirit advocating dialogue between the arts, architecture and the decorative arts. And introduce the new notion of comfort, the role of light and color in renewed interiors, witnesses as much as actors of a new way of living the house.

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